Have you heard the term “Relationship Marketing”? If not, then listen up. If you are familiar with this term and are not consciously and conscientiously applying the principles, you are hampering the growth of your business. And I might add, you are probably annoying lots of people along the way.
Let me offer a brief definition. Once you understand this, you will have the key to building your business regardless of the niche or customers you serve. Then it is up to you whether you will apply what you know.
- Relationship involves developing a connection, an association, an affiliation, a bond and rapport.
- Marketing involves presentation, publicizing, advertising, promoting and selling.
- Relationship Marketing involves building rapport, getting connected, and bonding with potential clients and customers as you present, promote and sell your product, service or business
There you have it, the simple formula for building a successful business online or offline. Ask yourself the following questions right now
- Have I taken the time to develop rapport, build an affiliation and create a real connection with potential clients and customers?
- Have I asked questions, paid attention to the responses, and discovered what the other person wants, needs and desires right now and in the future?
- Have I focused all my attention on the other person before even mentioning the product or service I am offering?
And, finally the most important two questions to ask, the ones that many, many would-be marketers fail to ask.
- Have I inquired about what the other person has studied, learned, used, taught and valued in the past and at the present time?
- Have I asked whether this person has any interest in pursuing the type of product or service I am offering at this time or in the future?
From the time I began this online journey I have been working very hard – taking trainings, attending online and offline events, learning from coaches, networking and creating web sites and blogs. For a few years I was in a perpetual state of overwhelm, knowing there was so much to learn and that I did not know enough about any single area.
I took a course on creating teleseminars, another course about creating newsletters, another course about creating web sites, another course about blogging, another course about writing ebooks, another course about social media, another course about creating successful Google ads, another course about creating Kindle Books, another course about creating membership sites, another course about creating products, another course about creating videos, another course about creating bestsellers, another course about speaking, and the list goes on.
Along the way I have listened to hundreds, maybe thousands, of 1 – 2 hour “free” teleseminars and webinars with “an offer” at the end. I have also listened to many top notch telesummits offering “free” training from some of the leading people in specific niches.
The bottom line is that I have attended many, many, many valuable programs online. I have also implemented a large amount of what I have learned. And I have worked with several different high level mentors.
So – when someone I hardly know invites me, and then even pressures me, to join their “not free” seminar, I often find it intrusive, annoying and downright irritating. This person has not taken the time to find out how much I already know, how much I have studied and learned and implemented, and whether this service is something I even have the least bit of interest in learning. They are not taking the time to know me and offer value; their goal is to get immediate income from me because I seem to be a good prospect.
This is one of my pet peeves about the way people go about marketing incorrectly.
Please leave a comment below and share your experiences and pet peeves so that we can all learn how to improve our own marketing strategies.
Contact me to fine tune your relationship marketing strategy, your personal or business relationships, or both? I can help you to sift through the muck, find the value and create real mutually beneficial relationships.
Here’s to your relationship marketing success,